Create a sentence that will make users want to click through to your site. Keep your description concise and brief. Many search engines only read the first 200 characters. Include the most important facts or keywords at the beginning of the description.
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Enter up to 7 keywords. 100 characters maximum, separated by commas or spaces. Keywords should be listed in order of importance. Adding too many can reduce the relevance of a site, so limit the keywords to the top 3 or 5 most important and don't use highly used terms such as computer, Internet, web, web site, etc.
